Chilli Pepper was created in 1985 by fashion mavens and husband and wife team Alan and Katharine Strang, and has emerged as a global brand. Once available primarily through prestigious department stores like Galleries Lafayette in Paris, Chilli Pepper made its American debut in 2006. Chilli Pepper operates a flagship concept store in the heart of London’s Covenant Garden and a second on Carnaby Street. Abroad the company has a major international presence and next year distribution to 18 additional countries is anticipated.

Chilli Pepper finds its muse in the independent fun-loving girl…she is young at heart and free-spirited. Her wardrobe reflects inspirational choices and girlie looks “peppered” with some carefully crafted eclectic pieces. Casual looks are customized with vintage references and bespoke details. Fabrics are broken in and unique prints are collected from around the world.

Chilli Couture is the label’s more sophisticated sister. With “Couture” the design team can do things that otherwise cannot be executed with the main collection, they can develop more intricate detailing and more luxurious fabrications.
Chilli Pepper will be debuting Chilli RED (for men) in the United States for the 2007 season. Chilli RED will be quenching the current thirst for wearable fashion in the men’s market.