10 FEET is a highly coveted novelty item based collection that is designed in Amsterdam and made in Italy and Portugal. With a presence in a selection of high profile shops around the world, 10 FEET sets a trend for the rest of the world to follow. Although it is a casual collection, Creative Director, Andrea van Doornewaard’s approach is artesian. The fabrics are European, the prints are original art, and the special details abound. Every inspection affords the discovery of yet another detail. All the embroideries are hand loomed in Italy and all the prints are created expressly for 10 FEET by a team of graphic artists; if you look closely, each print is signed as a canvas by an artist. 10 FEET offers a unique take on trends, interpreting them in a quirky and distinctive way.